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	Shi Tao


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IR2008 Update: Beijing 2008 Sponsor Updates
[First printed as a part of the "IR2008 Update" in China Rights Forum, No.3 2004 and No.2, 2005]

AT A GLANCE

Update: June 2005

Update: September 2004

June 2005: Update on Official Sponsors

BOCOG officially launched the Beijing 2008 Sponsor Program on March 31, 2005, encouraging businesses to take advantage of the opportunities brought by the Games to enhance brand awareness and company profile. This call marked the second phase of BOCOG's sponsorship program. The first phase was Beijing 2008 Partners, and the third will be Beijing 2008 Suppliers.[46]

Phase 2 Sponsors to date:

China Petrochemical Corp. (Sinopec) http://english.sinopec.com	October 11, 2004	Official petrochemical partner. Sinopec will provide funds, refined petroleum and petrochemical products, lubricants and related services to the Games. One of China's largest integrated petroleum and chemical companies, Sinopec has nearly 30,000 service stations across the country. It ranked 53rd in the 2003 edition of the Fortune Global 500.[47]
China Mobile Communications Corp. http://www.chinamobile.com/	July 21, 2004	Official Mobile Communications Partner. Ranked 242 in the latest Fortune 500 listings.[48]
China Network Communications Corp. (China Netcom) http://www.chinanetcom.com.cn/en	July 22, 2004	Official Fixed Telecommunications Partner. Has a wide range of telecommunications networks and facilities covering more than 260 countries and regions.[49]
Adidas Greater China http://www.adidas-salomon.com/ en/home/	January 24, 2005	Official Sportswear Partner. Adidas will supply sportswear for all team members, staff, volunteers and technical officials of the Games, and will also outfit the Chinese Olympic teams to compete in the 2006 Olympic Winter Games.[50]
Air China Ltd. http://www.airchina.com.cn	August 5, 2004	Official Airline Provider. Air China will provide flights for "Olympians, officials, media representatives and tourists from more than 200 countries."[51]
Bank of China	July 14, 2004	(see CRF #3 2004)
Volkswagen Group (China)	June 10, 2004	(see CRF #3 2004)

Phase 1 Worldwide Partners (reported in previous CRFs):

Coca-Cola
Atos Origin
General Electric
Kodak
Lenovo
Manulife Sinochem
McDonald's
Omega
Panasonic
Samsung
Visa

//

[46] Official Website Of Beijing Organizing Committee for the Games of the XXIX Olympiad, http://en.beijing-2008.org/95/81/article211648195.shtml.

[47] Official Website Of Beijing Organizing Committee for the Games of the XXIX Olympiad, http://en.beijing-2008.org/52/54/article211635452.shtml.

[48] Lei Lei, "Two more Olympic partners picked," China Daily, July 23, 2004, http://www.chinadaily.com.cn/english/doc/2004-07/23/content_350801.htm.

[49] http://www.chinadaily.com.cn/english/doc/2004-07/23/content_350801.htm.

[50] Official Website Of Beijing Organizing Committee for the Games of the XXIX Olympiad, http://en.beijing-2008.org/46/31/article211643146.shtml.

[51] "Air China becomes partner of Beijing 2008 Olympics," CRI News, August 6 2004, http://english.people.com.cn/200408/06/eng20040806_152012.html.

//

September 2004: Official Sponsors

Volkswagen Group Volkswagen AG Government Relations Office Berlin Unter den Linden 21 10117 Berlin Phone: +49 30 / 20 92 29-56 Fax: +49 30 / 20 92 29-51 Chairman: Dr. Bernd Pischetsrieder Web site: http://www.volkswagen.de, http://www.volkswagen-ag.de/english	June 10, 2004	BOCOG announced on June 10, 2004 that Volkswagen Group China had become the automobile partner of the Beijing 2008 Olympic Games. BOCOG began soliciting tenders for the automobile partnership in November 2003. As BOCOG's first official partner, Volkswagen will provide financial, automobile and other forms of support for the 2008 Olympics and Paralympics, as well as Chinese sports delegation to the 2006 Winter Olympics in Torino, Italy. The amount of the deal, though described as being "considerable," was not disclosed. Dr. Folker Weissgerber, Vice President of Volkswagen's Board of Directors and President of Volkswagen China's Board of Directors, said, "We hope the 2008 Games will offer us a chance to give something back to society and to the Chinese people, whose enthusiastic support we have enjoyed for many years." (Source: http://en.beijing-2008.org/53/08/ article211620853.shtml) On its corporate Web site, Volkswagen emphasizes sustainability in its model for corporate activity: "...social and ecological responsibility do not restrict entrepreneurial freedom, but are a source of expertise and indeed one of the driving forces behind innovative problem-solving." Volkswagen is a founding member of the World Business Council for Sustainable Development (WBCSD) and the European Corporate Social Responsibility network (CSR Europe), and also of econsense, the sustainability forum of the German economy. Volkswagen also supports the Global Compact and carries on a serious stakeholder dialogue with Naturschutzbund Deutschland (NABU), one of Germany's most well-known environmental organizations. Well-known rating agencies such as Zurich's SAM Group confirm Volkswagen as one of the "sustainability leaders" in its industry.
Legend Group (Lenovo) Headquarters: No. 6 Chuang Ye Rd. Shangdi Information Industry Base Haidian District Beijing, China 100085 Tel: 86-10-58868888 Chairman: Li Chuanzhi Web site: http://www.legendgrp.com	March 26, 2004	Legend Group became the first Chinese company to become a TOP sponsor, with an agreement signed on March 26, 2004 that makes it the major supplier of information technology (IT) equipment for the 2006 Winter Olympics in Turin, Italy and the 2008 Summer Olympics in Beijing. Neither the IOC nor Legend disclosed the financial terms of the agreement, but it was estimated to be worth $65–80 million. On April 1, the company changed its official English name to Lenovo Group Ltd. Legend Group CEO Yang Yuanqing said the cost of sponsorship would be repaid by an upgrade to the Lenovo brand's international status. Legend Group is the largest computer seller in the Asia Pacific region (excluding Japan), but its products are seldom seen in markets outside the Chinese mainland. (Source: http://en.beijing-2008.org/ 40/77/article211617740.shtml)
Bank of China Head Office: 1 Fuxingmen Nei Dajie Beijing 100818 China Tel: (8610)-66596688 Fax: (8610)-66014024 Chairman/President: Xiao Gang Vice-President: Hua Qingshan Web site: http://www.bank-of-china.com	July 14, 2004	On July 14, 2004, BOCOG and the Bank of China signed a banking partner sponsorship agreement naming Bank of China the official banking partner of the Beijing 2008 Olympic Games. The Bank of China is the second Chinese company, after Legend Group (Lenovo), to become an Olympic Games sponsor. (Source: http://en.beijing-2008.org/ 43/20/article211622043.shtml)
Atos Origin Headquarters: Tour les Miroirs - Bat C 18, avenue d'Alsace 92926 Paris La Défense 3 Cedex France Tel: + 33 1 55 91 20 00 Fax: + 33 1 55 91 20 05 Atos Origin International B.V. Polarisavenue 97 2132 JH Hoofddorp The Netherlands Phone: 0031 23 566 7000 Fax: 0031 23 566 7100 Chairman/CEO: Bernard Bourigeaud Member of the Management Board responsible for the Olympics: Xavier Flinois Web site: http://www.atosorigin.com/ corporate/ Annual Report: http://www.atosorigin.com/ corporate/investors/download/ ar_2003_enFinal.pdf The annual report includes a section on Corporate Social Responsibility in relation to environment, community involvement and employee welfare.	May 26, 2004	Atos Origin announced on May 26, 2004 that it had become the Worldwide Olympic Partner in Information Technology for the Athens 2004 Olympic Summer Games, the Turino 2006 Olympic Winter Games, and the Beijing 2008 Olympic Summer Games. Atos became the official IT sponsor for the Olympic Games following its purchase in January of TOP partner SchlumbergerSema. (For information on the SchlumbergerSema sponsorship, see CRF #1, 2003.) (Source: http://en.beijing-2008.org/ 51/99/article211619951.shtml)
General Electric	May 27, 2004	General Electric (GE) signed a partnership agreement with BOCOG on May 27, 2004. GE had announced last July that it would extend its TOP sponsorship eight years beginning January 1, 2005. (See CRF #3, 2003) GE Chairman and CEO Jeff Immelt said, "We are proud to be a Worldwide Olympic Partner, and we are especially excited to be able to support BOCOG achieve its goals of hosting a green and high-tech Olympic Games." (Source: http://en1.beijing-2008.org/ 56/95/article211619556.shtml)
McDonald's	February 26, 2004	McDonald's formally announced on February 26 that it would renew its worldwide Olympic Partnership through the 2012 Olympic Games. This marks the first time McDonald's has renewed its sponsorship for four consecutive Olympic Games. Before the announcement ceremony in Beijing, BOCOG President Liu Qi briefed McDonald's Chairman and Chief Executive Officer Jim Cantalupo on Beijing's preparations for the 2008 Games, and Cantalupo pledged his company's full support to the Beijing Games. McDonald's had been slated last year for sponsorship of the Beijing Olympics (see CRF #1, 2003). (Source: http://en.beijing-2008.org/ 94/74/article211617494.shtml)